1. Use giveaways as a way of attracting customers
Use of giveaways as a marketing strategy may not necessarily be a new concept as many companies continue to do it on the daily. However, for the marketing manager, the focus should move from what you are giving away to encouraging more people to participate in your promotions.
Focus on increasing your customer base, by encouraging those who are participating in bringing in a friend or liking your social media pages. The engagement you build during the campaigns should last way beyond the specified promotion period.
Do not make the competition so complicated; the qualification criteria should be fun to achieve and not a mind-boggling exercise. You had better focus less on grand prizes and distribute the winnings to more people. For example, instead of giving away a house, as the main prize, how about doing home makeovers for ten customers. While a house is truly a grand prize, only one customer will benefit. The makeover, on the other hand, will have ten happy customers talking about you widely and inviting their friends to participate in future promotions, for a chance to win the same.